In front of many lighting brands and products, how do you make judgments and choices? Under the “price war”, price may become the most important judgment and selection criterion for many consumers. However, the reputation, technology, performance, and parameters of brand products These are all criteria that cannot be ignored. AODEK comprehensively investigates several LED products of many brands, presenting the most authentic products for the industry.
1. Price analysis: the price of each brand is quite different
In recent years, as the price of LED ceiling light products continues to fall, does the “great profit era” of LED companies still exist? Among the 7 LED products selected this time, the author compared the ex-factory price and the terminal price and found that the terminal sales of LED products There are still many brands whose prices are more than twice the ex-factory price. For 5W bulb lights, among the 6 brands investigated, 4 brands whose terminal prices are more than twice the ex-factory price, accounting for 66.7%%, are Changfang Lighting, Jiamei Lighting, Shangpu Lighting and Mingming Pie lighting; In addition, 4 of the 7 brands of T8 lamps, accounting for 57.1%, are Changfang, Shangpu, Shenxue and Mingpai; and the 7 brands of T5 lamps are also Changfang, 4 of Shangpu, Mingpai and Shenaxe; 4 of the 9 brands of 12W downlights, such as Changfang, Shangpu, Mingpai and Shenaxe; 4 of the 8 brands of 12W ceiling lamps; 30W guide rail There are 3 of the 6 brands of lamps; 3 of the 7 brands of 24W ceiling lamps are Changfang, Shangpu, and Mingpai.
In terms of ex-factory prices, comparing bulbs, T8 tubes and T5 tubes, the brands with the highest ex-factory prices are 3.5 times, 2.3 times, and 2.5 times that of the lowest ex-factory prices respectively; for downlights, ceiling lights and rail lights, The ex-factory prices of major brands are quite different, with the highest price being 6.3 times, 5.6 times and 8.2 times that of the lowest brand respectively. It can be seen from these data that among bulb lamps, T8 lamps and T5 lamps, the prices of each brand are relatively “average”. In contrast, the prices of downlights, ceiling lamps and track lamps are quite different. In addition, for 24W home ceiling lamps, the highest ex-factory price is Jinling, whose price is 62 yuan, which is 3.2 times that of Shenxue. The ex-factory price of the 20W ceiling lamp surveyed in this survey is 9.99 yuan, which is 53% of the lowest ex-factory price of the 24W ceiling lamp, and 16% of the highest ex-factory price of the Jinling 24W ceiling lamp.
According to survey data, in terms of terminal prices, the brand price difference of downlights, ceiling lamps and track lights is also higher than that of bulbs, T8 tubes and T5 tubes, such as the price of track lights. The highest brand is 10 times the price of the lowest brand, which is 540 yuan higher. For T5 tubes, the price of the brand with the highest terminal price is 2.02 times the lowest, which is only 14.2 yuan higher. For the relatively hot T8 tubes recently, Mulinsen launched the first season of the “War of the Forest” tube festival, and the price of its aluminum-plastic T8 tube is 12.8. According to market research, the price of terminal markets across the country varies greatly, and the same product will have a certain gap in its selling price at different times in the same market.
2. Material analysis: San’an becomes a major chip manufacturer
As we all know, the composition of product materials is the most important factor that directly affects the production cost of lighting enterprises. “Shell”, “chip” and “power supply” are the “three major pieces” of lighting products. How to choose product materials and which materials to choose? They have become the development strategy of lighting enterprises and the “chess pieces” for attacking the market.
In terms of shell materials, the shell materials used by different products are quite different. For bulb lamps, there are 5 companies that choose plastic shells, accounting for 83.3%, and one that uses ceramic shell materials; for T8 tubes, there are 4 companies that use plastic shells and 3 companies that choose glass shells. ; For 5W downlights, there are 8 companies that use aluminum as the shell material, accounting for as much as 88.9%%; in the case of ceiling lamps, 7 of the 8 companies surveyed use aluminum shells, and only 1 uses aluminum shells. PC material. It can be seen that aluminum housing occupies an absolute leading position in some LED products and has become the most popular material for lighting manufacturers.
In terms of chip selection, according to survey data, among the 7 products surveyed, the chip manufacturer with the highest adoption rate is undoubtedly Sanan Optoelectronics, and there are 37 branded products using Sanan Optoelectronics chips. Epistar became the second largest winner after Sanan Optoelectronics. Among the brand products surveyed, there were 14 branded products using Epistar chips. In addition, there are 1 brand products using Ruifeng, Citizen, and Guanghong chips respectively, and 2 brand products using Tsinghua Tongfang chips. On June 8, Sanan Optoelectronics ranked first in the “Top 100 List” with an annual sales performance of 4.214 billion yuan in the “2014 China Top 100 Lighting Industry” list released by the entire platform of Daguang Lighting. Sanan Optoelectronics has become the best proof of the strength of China’s packaging chip manufacturers.
In terms of power supply category, according to survey statistics, there are 27 brand products using constant current power supplies, accounting for 59.6%. There are 18 brand products that use isolated power supplies, and 3, 5, and 1 use RC, IC, and wide-voltage power supplies, respectively. It is understood that the LED lamp power supply is a device that provides power to the LED Pendant Lights, also known as the LED power supply, which provides the electrical energy required by all the components in the LED lamp. The size of the power supply, whether the current and voltage are stable, will directly affect the performance and service life of the LED lamps. Therefore, in addition to price and cost factors, when lighting companies choose power supplies, performance cannot be ignored.
3. Parameter analysis: the overall product parameter level is medium
In this survey, the author selected 7 common lighting products in the market, and through multi-party data collection, the two main parameters of CRI and luminous efficiency were investigated and analyzed to help lighting manufacturers assess the performance of LED lighting products. Have an overall understanding and grasp.
According to survey data, among bulb lamps, T5 lamps and T8 lamps, branded products whose CRI and luminous efficiency are both lower than 80 occupies the majority. Among the 6 5W bulb lamp brands surveyed, the brands with both luminous efficiency and CRI reaching 80 are Jiamei Lighting and Jinling Lighting, and Changfang Lighting, Mingpai Lighting, and Dangliang Lighting. The parameter values of all products are lower than 80. In addition, the survey on the product parameters of the 7 brands of T8 lamps shows that the two index values of their luminous efficiency and CRI are higher than those of 5W bulb lamps. The parameter values of the 7 brands of T8 lamps surveyed are all at 70 Above, among them, the brands with luminous efficiency and CRI parameter values higher than 75 are Changfang Lighting, Jiamei Lighting, Changfang Lighting, and Shangpu Lighting. Finally, the author analyzed the parameters of the 7 T5 lamps surveyed and found that 70 is still the “main force” parameter of this product, and brands with light efficiency and CRI parameter values higher than 80 are slightly “lonely”.
In addition, the author analyzed the CRI and luminous efficiency parameters of the downlights, ceiling lights and track lights investigated and found that the two parameters of these three products are slightly higher in comparison. Among the 12W downlights, there are only 4 brands whose CRI and luminous efficiency parameter values are higher than 80, accounting for 44.4%. They are Jiamei Lighting, Shangpu Lighting, Jiusi Lighting, and Dongxiong Lighting. Among the 8 brands of 12W ceiling lamps surveyed, only one brand had two parameters lower than 80, accounting for 12.5%. Finally, the author analyzed the investigated 30W rail light and found that its parameter value is generally high, which is more advantageous than ceiling lamps and downlights.
Based on the parameters and prices of the surveyed products, it can be seen that brand products with high-level CRI and luminous efficiency parameters have higher prices than other brand products regardless of their ex-factory prices and terminal prices. Therefore, in today’s highly competitive lighting market, “you get what you pay for” is still the mainstream market nowadays. Product parameters are one of the indicators of product performance, and it is also an important factor affecting the production cost of enterprises. Although major lighting brands have reduced product prices and joined the fiery price war, product cost-effectiveness is still its biggest limiting factor.